Home Franchise News Franchising responds to COVID-19 crisis

Franchising responds to COVID-19 crisis

by The 100 Companies

Since the beginning, franchising’s mantra has been “in business for yourself, not by yourself.” The support infrastructure is a major advantage of franchising over independent ownership and has been on full display during the unprecedented lifestyle changes created by COVID-19.

For example, Edible’s sophisticated e-commerce presence allowed franchisees to quickly pivot from a focus on gifts and treats to delivering much-needed fruit and produce to homebound customers.

Meanwhile, franchises like School of Rock9Round and Gold’s Gym were able to use their brands’ online tools to provide online training to customers in markets where they couldn’t open their doors.

– BizComPR Team

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