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Unlike owners of mom-and-pop businesses, franchisees have the support of seasoned professionals in the brand’s corporate office in a time of crisis. Franchise-focused organizations are available to provide resources, as well.
That support sprang into action when the federal government announced it would launch a Paycheck Protection Program through the Small Business Association (SBA).
Brands like Neighborly quickly responded with a steady stream of communications, walking their franchisees through a process that is often confusing. Meanwhile, the International Franchise Association and others offered frequent webinars featuring experts who ensured franchisees were given the best opportunities possible to claim their funds.