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The world’s largest franchisor of fresh fruit arrangements and other treats is expanding into baked goods with the launch of Edible Bakeshop.
“As Edible’s offerings continue to evolve from special occasion purchases to everyday indulgences, it made sense to launch Edible Bakeshop as a way to delight the consumer,” said Edible President and COO Cheikh Mboup.
The launch of Edible Bakeshop featured miniature pumpkin and New York-style cheesecakes, brownies and cookies.
Edible Bakeshop products are available at 1,000-plus participating locations nationwide and are sold as individual treats, as boxes and platters and in bundles alongside the brand’s signature dipped fruits.