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Franchising “is not a hobby” warns franchise expert Dr. John P. Hayes, who has spent four decades in franchising.
Now Chair for Franchise Leadership at the Titus Center for Franchising at Palm Beach Atlantic University, Dr. Hayes says one reason some people don’t succeed in franchising is that they treat it as a “hobby.”
“Being a franchisee isn’t a job you can quit, it’s your life,” he writes in his book “Take the Fear Out of Franchising.”
To help, Dr. Hayes now has a course on How To Buy A Franchise available online to step potential franchisees through the process.