One of franchising’s most iconic brands, Friendly’s, has a new owner with big growth plans.
The sale to Amici Partners Group was originally announced in late 2020 and finalized this month. All locations are expected to remain open.
The sale is now expected to help Friendly’s rebound from the pandemic, which had impacted overall revenues.
Craig Erlich, president and CEO of Amici Partners, said, “Based on our personal connection to the chain, strong investment capabilities, and seasoned management team, we believe we will be able to continue to reinvigorate this much-loved brand for both loyal patrons and new customers alike.”