Home Franchise News Little Caesars uses innovative strategies to drive growth

Little Caesars uses innovative strategies to drive growth

by Alex Simon

Despite challenges presented by the COVID-19 pandemic, Little Caesars enjoyed another year of growth in 2020. In fact, QSR magazine reports that the quick-service pizza segment fared better than most segments. Little Caesars VP of U.S. Development Craig Sherwood says he knows why.

“Pizza is a fun family-eating occasion, and given the contactless pickup and delivery options already built into the system — particularly ours — it’s an ideal category to operate now,” he told the magazine.

Already the third-largest pizza chain in the world, Little Caesars has launched a franchise expansion campaign to grow the brand’s footprint in every state.

– BizComPR Team

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