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One industry that had to pivot at the height of the pandemic was fitness as workout facilities across the nation closed their doors.
Franchise brands like Gold’s Gym and 9Round quickly moved workouts online to keep consumers engaged. As the nation slowly emerges from the COVID crisis and gyms reopen, these brands are continuing to use video as consumer habits has shifted.
“The content is very dynamic and can quickly relay a message,” Adam Zeitsiff, CEO of Intelivideo and former CEO of Gold’s Gym told Digiday. “Using video effectively throughout a marketing funnel will prove the most effective campaign strategy.”