Edible drives new sales with flower deliveries

Edible, the world’s largest franchisor of fresh fruit arrangements and other treats, has expanded into the floral space with the nationwide launch of FruitFlowers®.

This new line adds fresh-cut flowers to Edible’s expansive portfolio of gifting options. FruitFlowers is available from Edible stores as individual bouquets or can be paired with Edible’s 12-count box of fresh fruit dipped in premium chocolate to create one-of-a-kind bundles for home delivery.

“Edible continues to innovate how we help customers celebrate all of life’s special occasions, and today that includes fresh flowers alongside our popular signature treats,” said Edible President and COO Cheikh Mboup.

– Scott White, The Franchise 100