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Edible announced two new initiatives with the introduction of Edible Bakeshop cupcakes and a special Mother’s Day digital experience with America’s Test Kitchen.
The nationwide rollout of cupcakes follows a successful first year for Edible Bakeshop and brings the product category’s total sales to $55 million since the category’s official launch in September 2020.
Edible’s partnership with America’s Test Kitchen adds an experiential option to the brand’s Mother’s Day gifts. From April 1 through May 23, a one-month online cooking school membership with ATKwill be available as part of Mother’s Day bundles or as add-ons to other gifts from edible.com.